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Current Location : HomeGame InformationOriginal Products → Ubisoft Vivendi Incident How to Treat Strategic Cooperation with Tencent

How Ubisoft's Vivendi incident looks at reaching strategic cooperation with Tencent

来源: 当游原创 作者:DedSecR Time: 2018/3/22 10:48:52 Source: When the original tour Author: DedSecR

On the evening of March 20th, Ubisoft and Vivendi formally reached an agreement to buy back all the shares held by the latter, formally extricating themselves from the malicious acquisition crisis, but reached a strategic cooperation with Tencent.

On the evening of March 20, Ubisoft and Vivendi formally reached an agreement to buy back all the shares (27.3%) held by the latter, and officially got rid of the hostile takeover crisis. Vivendi's ambition finally aborted and promised to be completed within 5 years. Will not invest in Ubisoft. This is great news for players who love Ubisoft games. In fact, Vivendi's divestment is not without reason. The reason is very simple. Ubisoft has reached a strategic cooperation with China's game giant Tencent. This made the players who didn't wait to see Tencent feel depressed, saying "Dong Zhuo just left, Cao Cao came", and "I suddenly felt that Ubisoft's acquisition by Vivendi might not be so bad." However, in fact, the game manufacturers that have been maliciously acquired by Vivendi often have only a few endings: dissolution (blizzard in the north), reorganization (activision blizzard), and existence in name only (xuele mountain).

Ubisoft thanked the player team after getting rid of the hostile acquisition

Ubisoft thanked players and team after getting rid of hostile acquisition

The end of Vivendi's battle with Ubisoft

Vivendi, established on Dec. 14, 1853, by the decree of Napoleon III, named General Water, has now become a large multinational media group in France, and has entered the Fortune 500 in the world. Its business scope includes music, television, film, publishing , Telecommunications, Internet, and video games. However, Vivendi's reputation in the game industry has always been bad, known as the "scoop of the game industry."

Vivendi

Vivendi has acquired Activision and Blizzard, two well-known US game manufacturers, and merged them into Activision Blizzard in 2008, with a transaction value of up to $ 18.8 billion. However, Vivendi did not understand games at all and lacked an understanding of the game industry, which caused Activision Blizzard's game business to be in trouble. Finally, Vivendi considered selling 61% of Activision Blizzard shares in 2012. However, at this time Activision Blizzard could no longer tolerate Vivendi's domination, and proactively proposed a self-redemption repurchase plan, spending $ 8.2 billion, and finally declared independence. Later, with the success of the "Furnace Stone", "Call of Duty", "Overwatch" and other works, Activision Blizzard emerged from the Vivendi as a hero, quickly rose, and the performance is booming. Vivendi regretted initially agreeing to the redemption plan, and they have no alternative but to face the current market value of Activision Blizzard. Vivendi knows that the future development of the media and entertainment industry cannot be separated from games, so they set their sights on another well-known game manufacturer with a lower market value-Ubisoft.

Ubisoft Logo

As a multinational game production publisher, Ubisoft owns well-known game series such as Assassin's Creed, Far Cry, Watch Dogs, and Rainbow Six. In October 2015, Vivendi first bought a 6.6% stake in Ubisoft for € 140 million. The industry saw their moves and reported that Vivendi wanted to acquire Ubisoft. This news has exploded in the players. Basically, it has been predicted that if Ubisoft is merged into Vivendi, it will continue to squeeze profitable IPs and cut off all poorly sold series until all game series are completely apoptotic. . In May 2016, Vivendi officially acquired Ubisoft's brother company, mobile game maker GameLoft (the developer of "Asphalt Racing" and "Gu Dan Gu Shen", which was half dead after being controlled by Vivendi). Vivendi's move was directed at Ubisoft.

Vivendi big fish eat small fish

As of September 2016, Vivendi has held more than 20% of Ubisoft's shares. According to French law, once the shareholders hold more than 30% of the shares, they can make an offer. Facing Vivendi's malicious acquisition, Ubisoft has continuously taken measures to resist, first looking for various investors such as banks to buy back stocks. In addition, Ubisoft CEO Yves Guillemot used the media and public opinion to build momentum and declared that "Vivendi is not at all Know the game, they will kill the game idea. " Ubisoft's measures have been very effective, slowing down the acquisition of Vivendi, but in the capital market where big fish eat small fish, Vivendi's holdings in Ubisoft have been increasing. Domestic netizens and forum users who like Ubisoft games are desperate to think that "Ubisoft is acquired sooner or later"; foreign players have also expressed strong opposition to Vivendi's acquisition of Ubisoft, and even spontaneously formed a On the website of "We love UBISOFT", Ubisoft was very touched and immediately responded to the players. The "We are Ubisoft" website was established, and that period was also the most difficult period for Ubisoft.

Ubisoft CEO

Uvesi CEO Yves Guillemot

From the beginning to failure of Vivendi Ubisoft, Xiaobian has always been very concerned. One of the very important battles that Ubisoft was able to resist the acquisition of Vivendi, that is, the shareholders meeting on September 30, 2016, is generally considered by the industry to be Ubisoft's life and death battle. The results of the day also greatly surprised players. Ubisoft CEO Yves Guillemot successfully re-elected with 65.17% of the votes in favour. Vivendi did not get any director seats at the shareholders meeting. On the same day, Yves opened the door of the conference room with a smile, announcing Ubisoft's victory.

Ubisoft shareholders' meeting wins

Since then, under the pressure of Vivendi's increasing shareholding, Ubisoft has become united, and many employees have stated that "Once Vivendi completes the acquisition, it will immediately resign and leave." Great progress has also been made in game production. The gameplay of new titles has continued to innovate, and the content is no longer the same. Even BUGs have begun to decrease (but the server is still touching). Watchdog 2 and Assassin's Creed Origins Two works are a good example, which greatly improves Ubisoft's boring formulaic open world. At the press conference before the E3 exhibition in 2017, Ubisoft's various works displayed were overwhelmingly praised by players. According to the survey results of "Which company do you like most this year's E3 conference", Ubisoft is second only to Nintendo Game manufacturers. There is no doubt that it is precisely because of Vivendi's constant pressure that the best Ubisoft is activated.

Watchdog 2 cover

The open world mechanism in Watchdog 2 has been greatly improved

In 2017, although Vivendi has been increasing its shareholding in Ubisoft, because of Ubi's constant resistance, Vivendi knew that the completion of the acquisition would take a heavy price, so Vivendi's acquisition was stalled. In November, Vivendi announced that it would stop buying Ubisoft shares within six months, and decided not to place its own representative on Ubisoft's board, and stated that "if Ubisoft cannot get it, it will look to China Game manufacturers. " Ubisoft also issued a statement on the matter, saying that it will remain vigilant for a long time, dare not slacken, and continue to pursue the strategy of growth and value creation in the interests of all shareholders.

Until now, Ubisoft officially reached an agreement with Vivendi, successfully repurchased 27.3% of Vivendi's shares, and completely got rid of the malicious acquisition. This two-year-long tug-of-war ended.

What do you think of the strategic cooperation between Ubisoft and Tencent?

The following statements are entirely my own ideas. Players who are worried that Tencent will acquire Ubisoft in the future, please rest assured that according to French law, only French companies can acquire local enterprises. Tencent promises that it will only hold 5% of Ubisoft's shares, will not transfer, and will not increase its holdings.

The cooperation between Ubisoft and Tencent has long been foreseen. Earlier, the Ubisoft mobile game conference posted a Weibo. "It was really difficult to create an original version." Game "Jump Bottle". After that, everyone is also very clear that WeChat and Ubisoft Ketchapp finally reached a cooperation, and the "jump" naturally became a "genuine license". Not only that, Tencent also launched a hand licensed by Ubisoft IP earlier. Tour "The Heroes of Might and Magic: Age of War". Tencent has now become the most profitable gaming giant. For them, the most important thing now is to gain a good reputation, so we can see all kinds of Tencent agency genuine games, such as eating chicken-type games. , Tencent is not blindly engaged in the cottage, but to find a blue hole acting national service, and authorized to develop genuine mobile games. Tencent, which has earned a lot of money, now has the ambition to build a good reputation. It is not surprising that Ubisoft and Tencent reached a strategic cooperation today.

Ubisoft mobile game ridiculously plagiarized

What may happen after the cooperation between Tencent and Ubisoft: The first is that Ubisoft mobile games should be introduced into the domestic market and be represented by Tencent; in terms of console games, if the content is more harmonious, such as "Lehman", "Cool Car God", " "Children of Light", etc., may land on the Tencent WeGame platform (if it causes Steam to lock the country, it is the last thing players want to see); "Rainbow Six: Siege" is most likely to be proxy, earlier this month Tencent released a questionnaire about "Rainbow Six National Uniform", plus R itself is also the subject of military exercises, Tencent National Uniform is just around the corner.

Rainbow Six Siege Cover

In short, the cooperation between Ubisoft and Tencent definitely outweighs the disadvantages. Looking for Tencent as a "knight in white" may also be a helpless move for Ubisoft to face a malicious acquisition. If it weren't for Tencent's involvement, Vivendi wouldn't have made a divestment action so quickly. Now, instead of worrying about whether Tencent will misbehave at Ubisoft in the future, we might as well look forward to Ubisoft's outstanding new works "Far Cry 5", "Skull and Bones", "Beyond Good and Evil 2" and so on.

Far Cry 5 cover

Finally, as a player, I still want to congratulate Ubisoft for finally getting rid of Vivendi. I am grateful to Ubisoft for bringing so many classic game works to players. It is also one of the few companies that are still insisting on creating new IP and making 3A games. I hope Ubisoft will have more exciting performances in the future. Even if you no longer face hostile takeovers, do n’t forget your original intention. Come on Ubisoft, We are Ubisoft.

we are ubisoft

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